How we use your information
This privacy notice tells you what to expect when we
collect personal information. It applies to information
we collect about visitors to our website, clients in
relation to treatments and services, data protection or
freedom of information enquiries.
Controller/Data Protection Officer.
The controller of data protection is Kerry Fawcett -
How do we gather information
We only gather personal information as is necessary to
provide treatments. This will include names,addresses,
contact details and medical information to ensure there
are no contraindications to products used and so no
treatment will interfere with ongoing medical issues.
When someone visits www.beautydirect.biz we use a third
party service, Google Analytics, to collect standard
internet log information and details of visitor
behaviour patterns. We do this to find out things such
as the number of visitors to the various parts of the
site. This information is only processed in a way which
does not identify anyone. We do not make, and do not
allow Google to make, any attempt to find out the
identities of those visiting our website. If we do want
to collect personally identifiable information through
our website, we will be up front about this. We will
make it clear when we collect personal information and
will explain what we intend to do with it.
We use Google for analytics on our site and 1and1 to
host our site. These companies may use information (not
including your name, address, email or telephone number)
about your visits to this and other websites in order to
provide analysys of our site.
If you would like more information about this practice
and would like to know your options in relation to not
having this information used by these companies, please
visit Google at How Google uses data when you use our
partner' sites or apps and 1and1.
Our website is powered by 1and1. Search queries and
results are logged anonymously to help us improve our
website and search functionality. No user-specific data
is collected by either ourselves or any third party.
Security and performance
We use a third party service to help maintain the
security and performance of our website. To deliver this
service it processes the IP addresses of visitors to the
People who contact us via social media
If you send us a private or direct message via social
media the message will be conveyed according to the
platform and their policies. It will not be shared with
any other organisations by us.
People who email us
We will also monitor any emails sent to us, including
file attachments, for viruses or malicious software.
Please be aware that you have a responsibility to ensure
that any email you send is within the bounds of the law.
People who use our services
We offer various services to the public.
How long do we hold information
We have to hold the details of the people who have
requested the service in order to provide it. However,
we only use these details to provide the service the
person has requested. Details are only held for as long
as necessary to maintain ongoing client records and to
provide a reference point if required. Clients who no
longer receive services will be weeded out periodically
and all details confidentially destroyed. We currently
hold records based on guidelines issued by BABTAC. This
is currently 7 years.
Complaints or queries
We try to meet the highest standards when collecting and
using personal information. For this reason, we take any
complaints we receive about this very seriously. We
encourage people to bring it to our attention if they
think that our collection or use of information is
unfair, misleading or inappropriate. We would also
welcome any suggestions for improving our procedures.
If you want to make a complaint about the way we have
processed your personal information, please contact us
Your rights and access to personal information
Under data protection law, you have rights as an
individual which you can exercise in relation to the
information we hold about you.
You have the right of access to establish what
information we hold on you.
You have the right to rectification if you believe any
information we hold is wrong.
You have the right to erasure except where we are
legally obliged to hold the information.
We try to be as open as we can be in terms of giving
people access to their personal information. Individuals
can find out if we hold any personal information by
making a ‘subject access request’. If we do hold
information about you we will:
give you a description of it;
tell you why we are holding it;
let you have a copy of the information in an
To make a request to us for any personal information we
may hold you need to email us at firstname.lastname@example.org
If you agree, we will try to deal with your request
informally, for example by providing you with the
specific information you need over the telephone.
You can read more about these rights here – https://ico.org.uk/for-the-public/is-my-information-being-handled-correctly/
Disclosure of personal information
We do not disclose your personal information without
Links to other websites
This privacy notice does not cover the links within this
site linking to other websites. We encourage you to read
the privacy statements on the other websites you visit.
Changes to this privacy notice
We keep our privacy notice under regular review. This
privacy notice was last updated on 5th June 2018.
This privacy notice was drafted with brevity and clarity
We believe that 'contract' is the most appropriate
lawful basis of data collection for us based on the GDPR
May 2018 guidelines.
We believe this gives you full control over your data
except where we are legally obliged to keep data as
For a full explanation of these terms please visit
How to contact us
If you want to contact us, email us at